The Indexer: The International Journal of Indexing

Bidding on indexing jobs via email: how to make a splash with clients

The Indexer: The International Journal of Indexing (2018), 36, (3), 118–122.


When JoAnne bids on an indexing job that she really wants, she draws on all her marketing and sales skills to write an email that is compelling without being pushy. Last year she was a client herself for an editing job. Struck by the varying quality of the bids, she realized that freelancers in this business could do a lot better at this essential skill. JoAnne walks through email sales principles and some real-life examples (good and bad) to explain the secrets of writing query replies that connect with clients and win their business.

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Author details

Burek, JoAnne