The Indexer: The International Journal of Indexing

Bidding on indexing jobs via email: how to make a splash with clients

The Indexer: The International Journal of Indexing (2018), 36, (3), 118–122.

Abstract

When JoAnne bids on an indexing job that she really wants, she draws on all her marketing and sales skills to write an email that is compelling without being pushy. Last year she was a client herself for an editing job. Struck by the varying quality of the bids, she realized that freelancers in this business could do a lot better at this essential skill. JoAnne walks through email sales principles and some real-life examples (good and bad) to explain the secrets of writing query replies that connect with clients and win their business.

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Ballard, J G (1990) War fever. London: Collins. February meeting: Indexes to Chicago Manual of Style Indexes chapters War fever Google Scholar

Batchelor, J. (1989) ‘Para-index and anti-index’. The Indexer 16(3), 194. Para-index and anti-index The Indexer 16 194 Google Scholar

Bell, H. K. (1991) ‘Indexes as fiction and fiction as paper-chase’. The Indexer 20(4), 209–11. Indexes as fiction and fiction as paper-chase The Indexer 20 209 11 Google Scholar

Bradbury, M. (1987) My strange quest for Mensonge. London: Deutsch. My strange quest for Mensonge Google Scholar

Ellmann, L. (1988). Sweet desserts. London: Virago. Sweet desserts Google Scholar

Nabokov, V. (1962). Pale fire. London: Weidenfeld & Nicolson. Pale fire Google Scholar

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Author details

Burek, JoAnne

Burek, JoAnne