This article features an interview with music video, film, and commercial director Jonas Åkerlund. Åkerlund has directed videos for many major pop and rock stars of the new millennium, including Beyoncé, Madonna, Christina Aguilera, Britney Spears, P!nk, David Guetta, Coldplay, and Lady Gaga. Over the course of his career, he has worked with a diverse range of artists in the music industry, such as heavy metal bands Candlemass and Metallica, punk and new wave artists Iggy Pop and Blondie, and industrial and alternative rock bands Rammstein and The Smashing Pumpkins. He is celebrated for his artistic vision, slick visual effects, and brilliant editing, and his work has received Grammys and MTV and MVPA awards. Åkerlund, having directed several films (from Spun  to Polar ) and many commercials (including for Lexus, Mercedes Benz, H&M, and Dior), is a true transmedia director. This interview pays special attention to two of his music videos (Lady Gaga’s ‘Paparazzi’ and Gaga’s and Beyoncé’s ‘Telephone’), as well as Åkerlund’s aesthetic techniques and strategies for working in media industries.