In this article, Christopher Stephen argues that if a reader cannot find, or can find but cannot read, a piece of information, then the information has little value. So making information accessible – easy to find and easy to read – adds value to it. Publishing information in multiple formats, such as large print, very large print, DAISY (audio with navigation popular with people with visual impairment), audio, Braille, in new print formats for people with learningbased reading difficulties like dyslexia, and in new formats for people with vision impairments like macular degeneration, allows more readers to access the information and adds value to it. Publishers are competing to get their information in front of readers. Making information easier to find also increases the value of the information. Adding relevant keywords that are not already in a document will help readers find that document more easily and will get it better rankings in search engines, part of the process called search engine optimization. Indexers are uniquely qualified to do this, and the author predicts that the indexing profession will become part of the marketing team that can add value to a document by making it more accessible.