Jennifer Wilson, Data and Taxonomy Manager at BBC Scotland, traces the history of the BBC Scotland archive as it has grown from a card catalogue to a sophisticated desktop search facility, from the days (not so long ago) when handling archive content was very much the librarians’ business to today when those librarians, now known as media managers, have the responsibility for deciding what gets archived, in accordance with established policies, and for professional management of the archive, but where the production community, the users, have a much more hands-on involvement, more do-it-yourself than ever before. She asks whether users’ unwillingness to go beyond Google-type free searching really matters, and the implications for Media Management Scotland’s careful approach to cataloguing and indexing. She points to the need for the media managers to understand user requirements if they are to do their job effectively. And she reminds us that media managers do not call the tune – how they do their job has to reflect the object and purpose as defined by the client. The growing focus of Media Management Scotland’s work these days is to enable the BBC to deliver value for money via reuse and re-versioning its material.