The Indexer: The International Journal of Indexing

Abstract

Conventional wisdom tells us that it takes at least three years to build a successful freelance indexing business, from one’s first marketing efforts to the point that work must be turned away for lack of time. This strongly argued article asserts that a customer service approach to running one’s business is a key ingredient in attracting new clients and building the relationships that encourage repeat business and referrals from satisfied clients and colleagues.