The Indexer: The International Journal of Indexing

The little extras: a customer service approach to indexing1

The Indexer: The International Journal of Indexing (2009), 27, (1), 9–16.

Abstract

Conventional wisdom tells us that it takes at least three years to build a successful freelance indexing business, from one’s first marketing efforts to the point that work must be turned away for lack of time. This strongly argued article asserts that a customer service approach to running one’s business is a key ingredient in attracting new clients and building the relationships that encourage repeat business and referrals from satisfied clients and colleagues.

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Details

Author details

Weaver, Carolyn G.