Perhaps the retronym “analogue photography” clearly illustrates the transformations the word “photography”, coined in around 1840, has undergone. Why was it necessary to find an adjective for a concept which had enjoyed a clear, defined and unquestioned status until practically the end of the twentieth century? Why did the term which, for a century and a half, had characterised all the procedures configuring the photographic image lose its specificity? Of course, the answer to these rhetorical questions is obvious: the emergence of digital technology and its radical and absolute implementation in the field of photography obliged us to incorporate the above-mentioned adjective into the generic name which had sufficiently defined the concept until then. Because, since the beginning of the twenty-first century, when speaking about photography, we have referred to digital photography. When the image capturing devices became associated with mobile devices and the latter with the Internet (web 2.0), the concept of digital photography was no longer sufficient to define the phenomenon generated and so, until another term, more in keeping with what we are seeking to define emerges, the term coined has been “Post-Photography”.