The Socialisation Unit’s campaign of the early 1930s remains an intriguing and under-explored part of the NSW Labor Party’s history. This article will provide further information on this campaign by looking at the role of one of the prominent leaders in the campaign, C.E. ‘Clarrie’ Martin. By examining Martin’s diaries for the period, we are able to provide further explanation on the background to the campaign, its aims and its methods. From this vantage point we can make further conclusions about the nature of the campaign and the reasons for its eventual failure.