From the moment El mètode Grönholm first opened as part of Projecte T-6 (2003), a breeding ground for new playwrights, it became a cultural phenomenon in Barcelona. This play by Jordi Galceran enjoyed a successful and recordbreaking run at the Teatre Poliorama under the subtle direction of Sergi Belbel. In addition to garnering critical praise the play also achieved the success that Catalan audiences usually reserve for more commercial offerings and rarely for a new work. The plot revolves around four candidates for an executive-level position at a multinational company. The application and interview process the candidates must undergo soon turns into a twisted psychological game where reality and fiction merge while a corrosive power struggle takes place until the surprising ending. This essay analyzes how Galceran’s text acerbically critiques the new Catalan society whose ascension has coincided with the arrival of socio-economic policies that have not only transformed the city but also forced its citizens to adapt rapidly to a brand new set of rules —the realm of liquid modernity as coined by Zygmunt Bauman. By infusing his play with copious references to a Catalunya that cannot handle the transition and the depravity of the present, the playwright simply retells a story that mirrors the process his audience undergoes daily amid the aseptic and überdesigned space named Barcelona.